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Research papers

A holistic approach to the measurement of WOM

Catalogue: WM3 2009: Change Is In The Air...
Company: Engagement Labs
Date: May 7, 2009
Authors: Edward B. Keller, Barak Libai

Research papers

The holistic approach

Catalogue: Consumer Insights 2005
Date: November 15, 2005
Authors: Karen Hofman, Christine Blache

Research papers

A holistic approach to customer loyalty research

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Companies: Microsoft, Ulveman Explorative A/S
Date: January 1, 2000
Authors: Lars Bo Anderson, Christian Agger

Research papers

Fuel for a holistic approach

Catalogue: WM3 2007
Company: MindShare
Date: June 3, 2007
Authors: Sheila Byfield, Nigel Anderson

Research papers

Making a difference with consumer insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: McKinsey & Company
Date: February 11, 2009
Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji

Research papers

The insightful museum

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Authors: Channe Järn, Sanna-Mari Jäntti

Research papers

Boy culture

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Author: Marsha E. Williams

Research papers

Netnography research

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: HYVE
Date: February 11, 2009
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert

Research papers

F1 racing for insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Author: Mitra Powell

Research papers

Mastering insights that pay

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Companies: MasterCard, Kantar
Date: February 11, 2009
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella

Research papers

Co-creating insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Face
Date: February 11, 2009
Authors: Andrew Needham, Philip McNaughton

Research papers

The 'insight' story

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Nielsen
Date: February 11, 2009
Authors: Suresh Ramalingam, Aruni Ghosh