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Magazines

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018
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Citation

B.V., E. (2018a, June 01). Research World (May-June 2018). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2018-


Webinars

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
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Citation

Findlay, K. (2017a, December 29). The shape of conversations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-


Research papers

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
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Citation

Findlay, K. (2017a, November 20). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks-9168


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
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Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-


Research papers

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Findlay, K. (2015a, October 01). The shape of conversations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-8592


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations


Research papers

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Findlay, Michael and Hofmeyr (2012a, September 13). Beneath the surface. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beneath-the-surface