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Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Research papers

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
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Citation

Caldwell and Halonen (2014a, September 10). Escaping the chains: How our unconscious limits and frees us. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/escaping-the-chains-how-our-unconscious-limits-and-frees-us


Magazines

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
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Citation

B.V., E. (2013a, December 15). Research World (November-December 2013). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2013-