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Finding new stories in old data

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
June 15, 2016
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Citation

Rengle, O. P. (2016a, June 15). Finding new stories in old data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data