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Research papers

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/metaphors-we-remember-by


Research papers

Finding new stories in old data

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
November 16, 2016
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Citation

Rengle, O. P. (2016a, November 16). Finding new stories in old data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data-8907