Resources Library by ANA

Global Market Research 2016

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 20, 2016

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani

June 15, 2016

Research World (March-April 2016)

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the...

Catalogue: Research World 2016

Author: ESOMAR B.V.

April 15, 2016

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015

Author: ESOMAR B.V.

December 15, 2015

Research World (September 2015)

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is...

Catalogue: Research World 2015

Author: ESOMAR B.V.

September 15, 2015

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations

Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian

June 15, 2015

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth

Author: Patricio Pagani

Company: Infotools

June 15, 2014

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

September 26, 2013

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

June 15, 2013