You searched for: "Ramanathan Vythilingam"

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Vythilingam, R. (2023a, November 27). Introduction to Programme. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/introduction-to-programme


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Vythilingam, R. (2023a, November 27). Closing Words. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/closing-words-12324


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Bretcha and Vythilingam (2023a, November 27). Closing and Awards Presentation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/closing-and-awards-presentation


Videos

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai-11642


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Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success