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Research papers

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight
Author: Ray Poynter
September 17, 2006
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Citation

Poynter, R. (2006a, September 17). How has the Internet changed research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-has-the-internet-changed-research-