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Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-market-research


Research papers

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ray Poynter, Patricia Quigley
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Poynter and Quigley (2001a, October 28). Qualitative research and the Internet. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-the-internet


Research papers

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001
Author: Ray Poynter
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Poynter, R. (2001a, February 11). Exciting new conjoint options, via the web. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exciting-new-conjoint-options-via-the-web


Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/retail-vs-direct