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Research papers

Research papers

Research papers

Research papers

New market research

ESOMAR Chicago Conference in 2009 (Ray Poynter, Steven Cierpicki, Daniel Alexander, Stephanie Alchin...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010

Research papers

Time is of the essence

voices (Ray Poynter, Guy Rolfe and Lenny Murphy) were joined by suppliers of specific mobile services (Rolfe Swinton of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011

Research papers

An experimental enquiry into sponsoring

Researchers relying upon effect hierarchy models (Ray 1973) suggest that the effect of...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Flemming Hansen, Lene Scotwin
Company: KANTAR TNS Malaysia
March 15, 1995