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Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
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Citation

Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/vive-la-diff-rence


Research papers

The do's and don'ts of Internet interviewing

The objective of this paper is to share current best practice in the area of the Internet interview. In particular the paper aims to draw together experiences from Europe and the United States. The paper reviews the history of Internet interviewing...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ray Poynter, Karlan Witt
June 15, 1998
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Citation

Poynter and Witt (1998a, June 15). The do's and don'ts of Internet interviewing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-do-s-and-don-ts-of-internet-interviewing