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Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010
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Citation

Earls and Kearon (2010a, May 21). "Me to We Research": Digital characters. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/-me-to-we-research-digital-characters


Research papers

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Ray Poynter
September 14, 2003
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Citation

Poynter, R. (2003a, September 14). Respondent misconceptions, falling response rates, is it time for change?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/respondent-misconceptions-falling-response-rates-is-it-time-for-change-