Resources Library by ANA

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Adhil Patel

Company: KANTAR TNS Malaysia

October 26, 2011

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Philippe Boutié

September 1, 1997

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ray Poynter

January 1, 1997

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: John A. Samuels

September 1, 1994