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Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research
Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/creating-a-new-playbook