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Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Videos

10 things you need to know about global research

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...

Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
×

Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

A mobile discovery to reveal the passions of Chinese youth

ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
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Citation

Williams and Kathiresan (2016a, May 19). A mobile discovery to reveal the passions of Chinese youth. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-mobile-discovery-to-reveal-the-passions-of-chinese-youth


Magazines

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014
Author: ESOMAR B.V.
October 15, 2014
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Citation

B.V., E. (2014a, October 15). Research World (October 2014). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-october-2014-


Research papers

Predicting the future

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...

Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
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Citation

Hofkirchner, Puleston and Wheatley (2014a, September 10). Predicting the future. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/predicting-the-future-8351


Research reports

Global Prices Study 2014

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 12, 2014
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Citation

B.V., E. (2014a, June 12). Global Prices Study 2014. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-prices-study-2014


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions