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Research papers

Building a pet-friendly omnichannel marketplace

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 7, 2019
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Citation

Kohan and Sanpietro (2019a, April 07). Building a pet-friendly omnichannel marketplace. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace


Research papers

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
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Citation

Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-


Videos

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018
Author: Piet Coelewij
September 23, 2018
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Citation

Coelewij, P. (2018a, September 23). Digital transformation and the impact on retail. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/digital-transformation-and-the-impact-on-retail


Videos

Supplying retailers in 2018 and beyond

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Keith Sleight
Company: Unilever
June 6, 2018
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Citation

Sleight, K. (2018a, June 06). Supplying retailers in 2018 and beyond. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/supplying-retailers-in-2018-and-beyond


Videos

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
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Citation

Vandenreijt, B. (2018a, June 06). Translating online sensation into the store. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/translating-online-sensation-into-the-store


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/shopper-research-trends


Videos

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Danielle Pinnington
June 6, 2018
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-todays-shopper


Videos

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018
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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-


Research papers

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
October 1, 2015
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Citation

Huyghe and Vandenreijt (2015a, October 01). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue-8589