Resources Library by ANA

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Randa Kronfli, Dafni Theophylactou

Company: MEMRB

June 15, 1987

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nicos Rossides

Company: MEMRB

June 15, 1987

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Joseph Khoury, Ketty Barrett

June 15, 1987

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

June 15, 1987

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

June 15, 1987

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Andreas Charalambous, Olympics Toumazou

Company: MEMRB

June 15, 1987

Qualitative research among consumers in Arab countries

The main purpose of this paper is to review the current status of qualitative research in the Arab world. The survey first considers the meaning and significance of qualitative research as well as its specific importance to the Arab world....

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tawfik Abdel-Mohsen, Michael J. Baker, Tarek B. Arafa, Gamal El-Don M. El Morsy

June 15, 1987

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

June 15, 1987

Recent developments in media research

Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World,...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Sami Raffoul

June 15, 1987