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Research reports
Global Market Research 2018
Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...
Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
Videos
Beer: The perfect fit with your meal instead of wine! Dream or reality?
When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...
Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
Research papers
Beer: The perfect fit with your meal instead of wine! Dream or reality?
When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...
Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
Videos
Car clinics 3.0
For Toyota Motor Europe, the biggest challenge is capturing reliable consumersâ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...
Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
June 15, 2014
Magazines
Research World (October 2012 )
In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.
Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
Research papers
Getting into the real world of the shopper
Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
March 1, 2011
Magazines
Revue Française du Marketing (Octobre 2010)
Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
Research papers
