Resources Library by ANA

Positive gender portrayal in advertising

This paper describes how we developed a framework from cultural insight to help our marketers and our creative agencies avoid stereotypes and represent gender more progressively in our brand communications. The paper will also explain how we...

Catalogue: Congress 2018

Author: Andrew Geoghegan

Company: Diageo

September 23, 2018

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018

Author: Andrew Geoghegan

Company: Diageo

September 23, 2018

Research World (February 2018)

The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoil–and experts interviewed in this issue would agree. But, if this is the case, what then is the...

Catalogue: Research World 2018

Author: ESOMAR B.V.

February 1, 2018

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: David McCallum, Tomoko Nishi

May 19, 2016

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015

Author: ESOMAR B.V.

October 15, 2015