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Discussion: Are playful surveys just fun and games?
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
The path to purchase
Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...
Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
Videos
Blasting 10 Big Data myths with 10 panel data examples
Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...
Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
Videos
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
Videos
