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Research papers
Talking with machines
The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...
Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Marcelo Chanis
Companies: Netquest, On the Go Survey Chats
October 19, 2020
Videos
Talking with machines
The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...
Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Mariano Garrido
Companies: On the Go Survey Chats, Netquest
October 19, 2020
Research reports
Insights in times of COVID-19
ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...
Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
Webinars
Work remotely, not alone: How fast can you decentralise your knowledge?
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...
Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
May 12, 2020
Research papers
Tale of two countries: UK and Singapore
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide...
Catalogue: Fusion 2019
Authors: Daksha Desai, Preriit Souda
Companies: Athene Consultancy, PSA Consultants
November 10, 2019
Videos
From social listening to e-seeing
The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: EstefanÃa Yaguez Lorenzo, Alberto RodrÃguez Romo
Company: L'Oréal
September 8, 2019
Videos
Getting the feels
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Debby Ling
Company: SKIM
September 8, 2019
Research papers
Brands whispering emotions
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
Videos
