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Research papers

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Arfa Syed, Tooba Kamil
Company: Kantar
November 11, 2018

Videos

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Arfa Syed
Company: Kantar
November 11, 2018

Research papers

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sarah de Caux, Andrea Sandor, Peter Latham
Company: Join the Dots InSites Consulting
November 11, 2018

Videos

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018

Videos

Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018

Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018

Research papers

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018

Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018