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Magazines

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001
Author: ESOMAR B.V.
December 1, 2001

Magazines

Research World (May 2001)

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine,...

Catalogue: Research World 2001
Author: ESOMAR B.V.
May 1, 2001

Research papers

Global healthcare

The pharmaceutical and medical instruments industries have become global industries. The industries have evolved from a group of independent affiliates to virtual organizations with locations all over the world. At the same time there is a booming...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Dirk Huisman
April 1, 2001

Magazines

Research World (April 2001)

Growth of the US market for market/media/public opinion research continued to slow for the third consecutive year as determined by the US market research newsletter. Inside Research. Year 2000 growth was 9.0% over 1999, reaching US$ 5.9 billion. The...

Catalogue: Research World 2001
Author: ESOMAR B.V.
April 1, 2001

Magazines

Research World (March 2001)

Market research turnover in Latin America totalled US$639 million in 1999 and is set to grow. Here follows an overview of the main factors affecting the industry.

Catalogue: Research World 2001
Author: ESOMAR B.V.
March 1, 2001

Magazines

Research World (October 2000)

More than 1000 professionals from all over the world attended ESOMAR's 53rd Annual Congress, which was held in Vienna. Bob Lederer reports on a dynamic event mirroring exiting times for the global marketing and research industry.

Catalogue: Research World 2000
Author: ESOMAR B.V.
October 1, 2000

Magazines

Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000
Author: ESOMAR B.V.
January 1, 2000

Research papers

Simulate to create a winner

In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dirk Huisman
Company: SKIM
September 1, 1999

Research papers

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994