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Research papers

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013

Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013

Videos

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013

Research papers

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ray Poynter
April 7, 2013

Research reports

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
October 11, 2012

Magazines

Research World (September 2012)

In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.

Catalogue: Research World 2012
Author: ESOMAR B.V.
September 15, 2012

Magazines

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012

Research papers

Multi-language multi-continent community panel

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation.Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Monique Morden, Eddie Accomando
Companies: Vision Critical, Texas Instruments
May 3, 2012

Magazines

Research World (November/December 2011)

In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.

Catalogue: Research World 2011
Author: ESOMAR B.V.
December 15, 2011