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Sualog, L. (2023a, November 28). Discussion-Exploring Research Innovation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/discussion-exploring-research-innovation


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(2023a, November 27). Why Fraud is Still Such a Hot Topic in the Research World. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/why-fraud-is-still-such-a-hot-topic-in-the-research-world


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Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023
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Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information-12354


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Citation

Park, Y. (2023a, November 27). Discussion-Retail Revolution- The Power of Consumer Insights. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/discussion-retail-revolution--the-power-of-consumer-insights-12348


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In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
November 22, 2023
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Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before-12339


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Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
November 22, 2023
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Citation

Chui and Choi-Johansson (2023a, November 22). Maximising Research Impact with VR. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/maximising-research-impact-with-vr-12345


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Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/cansynthetic-ai-avatars-12320


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Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
November 22, 2023
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Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific--12350


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Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023
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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/insights-on-auto-pilot-12341