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Videos
Breaking the Fourth Wall: Future Formats for Effective Advertising
How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...
Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
Companies: Kantar, Qrious Insights
September 27, 2023
Research papers
Innovation Takes the Wheel
Future transport technologies, like self-driving vehicles (SDVs), have the potential to deliver a range of economic and societal benefits, from reducing congestion to increasing mobility for those with disabilities. But these benefits will only be...
Catalogue: Congress 2023
Authors: Clare Palmer, Lucy Farrow, Rebecca Posner
September 27, 2023
Research papers
Breaking the Fourth Wall: Future Formats for Effective Advertising
How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...
Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
Research papers
Power Up For Change!
Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...
Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023
Research papers
The Death of the Debrief
Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...
Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
Research papers
Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech
Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...
Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
Research papers
Framing Lifestyle Changes Effectively
Climate change is the result of greenhouse gas (GHG) emissions and citizens across the world have come to a consensus about its severity, the urgency to address it, the collective responsibility to tackle the problem and its human causation. Brazil...
Catalogue: Latin America 2023
Authors: Fabian Echegaray, Camila Cassis, Solange Alfinito
Companies: Universidade de Brasilia, Florianopolis, Market Analysis Brasil
April 25, 2023
Research papers
