You searched for: "twitter"

ANA has found 580 results for you, in 275 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023

Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023

Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023

Research papers

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023
Author: Anneke De Jong
September 27, 2023

Research papers

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023

Videos

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
Companies: , E.ON Next, Verve
September 27, 2023

Research papers

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023

Research papers

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023

Videos

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023
Author: Anneke De Jong
Company: Philips International
September 27, 2023