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Research papers

Order form research for trade conscious marketing (German)

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manfred Schürmeyer
Company: Nielsen
September 1, 1974
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Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-


Research papers

Order form research for trade conscious marketing

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manfred Schürmeyer
Company: Nielsen
September 1, 1974
×

Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing


Research reports

Qualitative investigation into wallpaper display systems

Crown is currently concerned with the determination ofthe relative importance in the point-of-sale situations of the three main methods of displaying wallpaper patterns. Those methods are: 1. Slips, which are 2-foot squares of thepattern. They...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative investigation into wallpaper display systems. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-investigation-into-wallpaper-display-systems


Research papers

The behaviour of the participants in a household

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic...

Catalogue: Seminar 1972: Panels
Author: D. Reidel
Company: GfK
June 15, 1972
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Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household


Research papers

Decision behaviour by supermarket shoppers (French)

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
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Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers (French). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers-french-


Research papers

Decision behaviour by supermarket shoppers

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers


Research papers

Testing a product on a new foreign market

As Research Office of a large Company of organised distribution including a chain of Department Stores, Variety Stores and Supermarkets we have been visited in the last years by a great number of businessmen from foreign countries who were faced with...

Catalogue: ESOMAR Congress 1964
Author: Edoarda Sanna
June 15, 1964
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Citation

Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market


Research papers

Specific case of points of sale selection through census and sampling

Selecting points of sales is a problem which many concerns, dealing with large consumption products, have to face frequently, either when they want their products to be sold in first class stores or when they want to start a promotional action with...

Catalogue: ESOMAR Congress 1964
Author: Jean Bigant
June 15, 1964
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Citation

Bigant, J. (1964a, June 15). Specific case of points of sale selection through census and sampling. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/specific-case-of-points-of-sale-selection-through-census-and-sampling


Research papers

Research in the field of shopping centers

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain:...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean-Pierre Leburton
June 15, 1963
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Citation

Leburton, J. (1963a, June 15). Research in the field of shopping centers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/research-in-the-field-of-shopping-centers