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Research papers

Visible success

The Office Products Market in Europe is characterised by a complex distribution structure and multiple sales channels. Up to seven layers of distribution for some consumable products add significantly to prices paid by the end user. Our client, a...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Joe Seydel
June 15, 1994
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Citation

Seydel, J. (1994a, June 15). Visible success. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/visible-success


Research papers

The economic impact of the growth in off-patent production of farm inputs

This paper outlines a regional analysis of the off-patent manufacture of agrochemicals in Europe, the Far East and Latin America. The volumes of sales turnover produced by this manufacturing sector are identified, and the range of chemical types...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: David D. Murray
June 15, 1994
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Citation

Murray, D. D. (1994a, June 15). The economic impact of the growth in off-patent production of farm inputs. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-economic-impact-of-the-growth-in-off-patent-production-of-farm-inputs


Research papers

Let's heavy up in St. Louis and see what happens

Heavy up TV advertising for packaged goods has been the traditional way of estimating its effect on sales in the United States. With recent advances in information technology, testing can now be replaced by econometric modelling techniques that...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Laurence N. Gold
June 15, 1992
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Citation

Gold, L. N. (1992a, June 15). Let's heavy up in St. Louis and see what happens. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/let-s-heavy-up-in-st-louis-and-see-what-happens


Research papers

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Simon Broadbent
June 15, 1991
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Citation

Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/introduction-3691


Research papers

The impact on marketing research Of MMIS and scanning data

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: R. G. Whyte, T. MacNeary
June 15, 1987
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Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data


Research papers

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states