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Research papers

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore
June 15, 1983

Research papers

The sources of bias and their control in group depth research

Because of the qualitative nature of group discussions, they are often the subject of debate centering around two major issues. First to what extent are the results generalizable to the real world (external validity) and second what effect do certain...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Al C. Farrell
Company: Molson Coors
June 15, 1977