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Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/activation-