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Research papers

Consumer classification based on behavioural measures

In this article, we recommend consumer classification based on behavioural measures. Basic dimensions of the relevant behaviour we want to influence, should be distinguished in order to classify consumers in homogeneous segments. Other behavioural...

Catalogue: Seminar 1982: Classifying Consumers
Author: Willem Frederik van Raaij
June 15, 1982
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Citation

van Raaij, W. F. (1982a, June 15). Consumer classification based on behavioural measures. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/consumer-classification-based-on-behavioural-measures


Research papers

Life cycle and income segmentation

In media research we are generally concerned, either explicitly or implicitly, with measures of media audiences on the one hand and with measures related to the consumption of goods and services on the other. In a given survey it may be possible to...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Pym Cornish
June 15, 1981
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Citation

Cornish, P. (1981a, June 15). Life cycle and income segmentation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/life-cycle-and-income-segmentation


Research papers

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Simon J. Orton
May 1, 1981
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Citation

Orton, S. J. (1981a, May 01). From little ACORNS.... ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-little-acorns-


Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979
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Citation

Goriatchev and Redkozubov (1979a, June 15). A method of quantitative comparison of regional markets. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-method-of-quantitative-comparison-of-regional-markets


Research papers

Profiling customers based on product purchasing characteristics

Identification and examination of characteristic behaviour patterns of target markets is thus a key element in the planning process. The present paper describes the first phase of a project to examine and compare alternative ways of profiling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard
September 1, 1973
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Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


Research papers

Classifying consumers in the 1970s

Classification is a core issue in market segmentation. Through the use of relevant criteria, manufacturers are enabled to assess whether or not particular markets are better treated as homogeneous or, rather, as composed of a heterogeneous collection...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. A. Lunn
June 15, 1972
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Citation

Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/classifying-consumers-in-the-1970s


Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967
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Citation

Kahan, Butler and Stokes (1967a, August 01). On the analytical division of social class. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/on-the-analytical-division-of-social-class