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Research papers

Monadically or by paired comparison?

Session I of this seminar describes several experiences with product tests and mappings as development tools. One paper deals in particular with preference maps from paired comparisons. The present paper adds some of our experiences in drawing...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Felix Schaefer
Company: Schaefer market research GmbH
December 1, 1996

Research papers

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Anthony A. Williams
June 15, 1989

Research papers

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore
June 15, 1983