Resources Library by ANA

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Peter S.H. Leeflang

June 15, 1977

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966

Author: Gerald J. Goodhardt

September 1, 1966

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: F. W. Fickel

Company: GfK

August 1, 1967

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: F. W. Fickel

Company: GfK

August 1, 1967

Pack-size rates of purchasing

The present paper describes new relationships which are in fact mostly very simple: Certain rates of buying are more or less constant across different brands and pack-sizes, and this holds for different product fields and for different lengths of...

Catalogue: ESOMAR Congress 1968

Author: Andrew S. C. Ehrenberg

June 15, 1968

Conceptual and mathematical models in belief and attitude research

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

June 15, 1971

Forecasting long distance travel in the Netherlands

By recourse to our study on Dutch long distance travel we seek to illustrate how social research can be used to assist in the development of mathematical models for the purpose of forecasting transport flows.

Catalogue: Papers 1982: Social Research And Prediction

Authors: John Wicks, David Ashley

June 15, 1982

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore

June 15, 1983

Mathematical models and creative advertising

To produce an effective advertisement for a product or service the creative man needs the following information. 1. Who the advertising is to be aimed at - and the more he comprehends the nature of the target audience, the easier it is for him to...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: P. l. Smulian

June 1, 1966