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Lo Bascio, P. (1990a, June 15). Strategic positioning for a European airline in the 1990s. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/strategic-positioning-for-a-european-airline-in-the-1990s
Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/a-product-s-changing-place-in-society
Rice and Russell (1989a, June 15). The added value of a two year guarantee. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/the-added-value-of-a-two-year-guarantee
Schneersohn and Macrae (1989a, April 24). Customer databank systems: Principles for making today's retail service offer a matter of organisation. ANA - ESOMAR. Retrieved April 23, 2024, from
Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved April 23, 2024, from
Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved April 23, 2024, from
Kuylen and Verhallen (1988a, June 15). The natural grouping of banks. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/the-natural-grouping-of-banks
Coudreau, A. (1987a, November 25). Notre temps. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/notre-temps
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning