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Research papers

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
June 15, 1972
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Citation

Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning