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Research papers

Pricing research

This present chapter concentrates largely on ad hoc pricing research. Only a brief section on econometrics and simulated test markets is provided. In general, econometric techniques form a quite separate body, which cannot be adequately dealt with in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Chris Blamires
September 1, 1998

Research papers

A review of consumer decision process models

The purpose of this paper is to review the current position in buyer behaviour theory, with particular reference to an approach that is gaining increasing popularity, and which places major emphasis upon consumer decision processes. The paper is in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: J. A. Lunn
June 15, 1971

Research papers

A study of the decision processes in the selection of an advertising agency

Lintas London has collaborated with MIL Research in a study among leading British advertisers as a guide to the Advertising Agency on how best to promote itself and gain new clients. The two main areas of research were: - Decision processes in the...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Gerald de Groot, S. Orwell
June 15, 1971

Research papers

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970
Author: Jokan Arndt
June 15, 1970

Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969

Research papers

Decline in the status of household decision-making

This paper presents a theory of change in household decision-making. The general contention is that household decisions are a function of family and social organisation. Over the last few decades family organisation has undergone and is continuing to...

Catalogue: ESOMAR Congress 1968
Author: Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1968

Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967