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Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019

Research papers

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019

Research papers

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014

Videos

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Christopher Harms, Luis Freile, Marc Zörnig
Company: SKOPOS
November 11, 2018

Videos

Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018

Videos

Standing on the shoulders of giants

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel
November 11, 2018

Videos

Videos

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019

Webinars

Fan Love - understanding the modern sporting spectator

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Frisco Chau
Companies: Quilt.AI, M&C Saatchi Group
October 4, 2021