You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Audience Response.
ANA has found 61 results for you, in 167 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Birds Eye main course advertising

This report sets out the results and conclusionsdrawn from qualitative research on housewives'responses to a pilot commercial ('Nurse') forBirds Eye Main Course Advertising. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1972
×

Citation

, C. (1972a, April 12). Qualitative research on Birds Eye main course advertising . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-birds-eye-main-course-advertising-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research papers

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
×

Citation

Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advertising-pressure


Research papers

Advertising pressure (German)

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
×

Citation

Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/advertising-pressure-german-


Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
×

Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
×

Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research report on Barclays press advertisements 1971

Charles Barker has produced three black and whiteand one colored example of a proposed press campaignfor Barclays for 1971. The communication objectives ofthe campaign are:1. To produce positive and friendly feelings aboutBarclays; 2. To encourage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
×

Citation

, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971