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Research papers

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
May 9, 2017
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Citation

Chakraborty, M. (2017a, May 09). Building effective networks. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/building-effective-networks


Videos

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany
March 21, 2017
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Citation

Ahmed, Peksen and Fatany (2017a, March 21). MENA spending patterns: Where does the money go?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mena-spending-patterns-where-does-the-money-go-


Magazines

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
February 1, 2017
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Citation

B.V., E. (2017a, February 01). Research World (January-February 2017). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2017-


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business


Videos

Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Souda, P. (2017a, January 15). Blink of an eye. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye-8957


Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016
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Citation

Cooper and Stern (2016a, September 22). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/illicit-trade-spanish-