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Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014
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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-essence-of-aroma


Research papers

Creative lab

Being close to the target group is crucial for every business. However, too often marketing decisions are made far away and a long time after key insights were identified through market research. also, multinationals often find it challenging to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva Kulla, Henrike Reinhardt
Company: SKIM
November 8, 2012
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Citation

Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creative-lab


Research papers

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010
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Citation

Depeux and Djurovic (2010a, November 18). Semiotics of taste . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/semiotics-of-taste-


Research papers

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010
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Citation

Hück, Jonas, Grünhagen and Lichter (2010a, October 19). Listening to social media from a B2B2C perspective. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/listening-to-social-media-from-a-b2b2c-perspective


Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
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Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exploring-the-world-of-water


Research papers

Project hijack

This paper will show how a project aimed at helping Coca-Cola GB better understand the older teen audience has lead to a significant legacy inside Coca-Cola in terms of ways of thinking about the role consumers can play in the business. It will show...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
September 15, 2010
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Citation

McNaughton and Corte-Real (2010a, September 15). Project hijack. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-hijack


Research papers

Latin eye tracking

The case describes the application of the Eye Tracking neurophysiologic technology in the advertising evaluation of Aceite Z with Super Fry, product of the multinational Team Foods. The television commercial created to halt the product's drop in...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Carolina Mejía Posada, Catalina Mejia Rozo
Company: YanHaas S.A.
May 21, 2010
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Citation

Posada and Rozo (2010a, May 21). Latin eye tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/latin-eye-tracking


Research papers

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009
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Citation

Oxley, M. (2009a, September 22). Looking under the hood of CSR. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/looking-under-the-hood-of-csr