Resources Library by ANA

Integrating research in crisis management decision-making

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that the most valuable crisis management and communications responses...

Catalogue: Congress 2009: Leading The Way

Authors: Terence Flynn, Christian Bourque

Company: Leger

September 22, 2009

Intimate and intimidating

Eating behaviour is less and less determined by choice, tradition, social class or peer group and more and more driven by each situation and its particular requirements. This holds true even for the complex and traditional categories of food and...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Sebastian Buggert, Kirsten Juchem, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 20, 2008

Succeeding in a multi-cultural society against a monopolistic brand

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26%...

Catalogue: Congress 2008: Frontiers

Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee

June 15, 2008

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence

Authors: Yijun Ma, David Lee, Ute Rademacher

Company: Ipsos MRBI

September 19, 2007

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007

Authors: Andrew Povolny, Dominic Lefebvre

Company: The Leading Edge

March 12, 2007

Foods, diet and wellbeing

This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand – that is, to look both at what else...

Catalogue: Congress 2006: Foresight

Authors: Roger Smith, Bill Parton

Company: GfK

June 15, 2006

Food for thought

This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits.Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs,...

Catalogue: Consumer Insights 2005

Authors: Hy Mariampolski, Sharon Wolf, Luigi Toiati

Companies: QualiData Research Inc., Focus S.r.L.

November 15, 2005

Habits and heuristics in out of home and beverage consumption

This paper concerns a global study about how habitual out of home eating and drinking patterns become established; the heuristics underlying them, and how weight gain concerns modify choice dynamics.

Catalogue: Qualitative 2005

Author: Fiona Cameron

Company: Nielsen

November 13, 2005

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005

Authors: Luc Rens, Brett Miller, Marla Commons

November 13, 2005