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Research reports

Sandwich spread

Consideration is being given to the possibility ofproducing in the U.K. meat and fish spreads inmayonnaise which is popular in the U.S. Researchwas required to make a preliminary estimation. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Sandwich spread . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sandwich-spread-


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973
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Citation

, C. (1973a, February 08). Qualitative research on fishburgers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fishburgers


Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Qualitative research on packaging for Royal Dutch Cigars

This research was undertaken to establish the relativeacceptability of two alternative pack colors for arange of cigars. General information on the name andpack design acceptability, the cigar imagery, etc. were also obtained. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Qualitative research on packaging for Royal Dutch Cigars. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-royal-dutch-cigars


Research reports

Advertising research on a new Birds Eye Peas TV commercial

This research examined housewives' reactions to a new Birds Eye Peas TV Commercial ('Live Dangerously'). The Commercial was in the form of videotaped storyboard with a soundtrack. The objectives of the Commercial were to convince housewives that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1971
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Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial


Research reports

Qualitative research on Yeastvite in Jamaica

Yeastvite is not available in Jamaica. There are, however, some grounds for believing that a Yeastvite concept would be acceptable to Jamaican consumers.Five concepts have been produced for the brand, and these have been recorded on tape as '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants