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Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research report on Barclays press advertisements 1971

Charles Barker has produced three black and whiteand one colored example of a proposed press campaignfor Barclays for 1971. The communication objectives ofthe campaign are:1. To produce positive and friendly feelings aboutBarclays; 2. To encourage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/commercial-testing-car-batteries