You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Campaign Measurement.
ANA has found 67 results for you, in 221 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
×

Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Kleenex Flair advertising

The main objective of the research was to establishwhether and to what extent the new Kleenex Flaircampaign was meeting the creative and advertisingobjectives. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1974
×

Citation

, C. (1974a, February 15). Qualitative research on Kleenex Flair advertising. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-flair-advertising


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
×

Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
×

Citation

, C. (1973a, February 03). Qualitative research on new campaign for Quality Street. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-campaign-for-quality-street