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Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973