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Research reports

Plans for 'brainstorming' session with Ciba-Geigy executives

The objectives of this session are broadly twofold: 1. To generate new ideas and concepts whichare likely to have consumer appeal;2. To elaborate and redefine 'Old' ideas andconcepts, so that they have improved consumerappeal. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Plans for 'brainstorming' session with Ciba-Geigy executives. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/plans-for-brainstorming-session-with-ciba-geigy-executives


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
×

Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe