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Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Qualitative research on Fenopron

Dista are interested in investigating the possibility ofidentifying a product niche for Fenopron which willdifferentiate it from other profens in this area, and leadto a satisfactory increase in its market share (currently0.8%).

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975

Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975

Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975

Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975

Research reports

Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses

This research was designed to examine consumer reactionsto TCP First Aid Gel pack presentation and product form,in comparison with Savlon Antiseptic Cream and GermoleneAntiseptic Ointment. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 29, 1974

Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974

Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974

Research reports

Beecham's powders with menthol

The present research is concerned to further investigateconsumer reactions to the Beecham's Powders withMenthol concept. As this new menthol variant wouldbe marketed in different packaging to thestandard Powders, the research also undertook toexamine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973