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Research reports

Kensitas smoker on videotape

The work summarised here was carried out primarily asan experiment in filming two groups of smokers of KensitasTipped so that marketing and creative people would havesome personal feeling for, and understanding of, the kindof people with whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Kensitas smoker on videotape. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/kensitas-smoker-on-videotape


Research reports

Existing brands and new propositions

This report is concerned with one of a series ofresearch projects devoted to examining reactionsto new propositions involving configuration changesfor existing brands. The current research relatesto new propositions for Park Drive Tipped andPark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Existing brands and new propositions . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/existing-brands-and-new-propositions-


Research reports

Project B (2)

The general objective of the research was to examineapproaches for a new Senior Service tipped brandaimed primarily at men and offering a satisfying,stronger, fuller-flavoured cigarette. This followsup previous research carried out in October...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Project B (2). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/project-b-2-


Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/project-a-2-


Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-couponing-of-special-filter


Research reports

Qualitative research on Benson & Hedges 'driving' commercial

Collet, Dickins on and Pearce has produced a commercial for Benson & Hedges Mellow Virginia pipe tobacco inkeeping with the general theme of previous commercialsfor this brand- using the platform of  'Live in peacewith your pipe' and showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 17, 1973
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Citation

, C. (1973a, March 17). Qualitative research on Benson & Hedges 'driving' commercial. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-benson-hedges-driving-commercial


Research reports

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1973
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Citation

, C. (1973a, February 12). Kensitas Club. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/kensitas-club


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
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Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/project-068