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Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Project 092 . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-092-


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Qualitative research on 'Project B'

The objective of the research was to examinepossible approaches for a new Senior Service tippedbrand aimed primarily at men and offering a moresatisfying, fuller-flavored product.Seven approaches were examined. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1972
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Citation

, C. (1972a, November 23). Qualitative research on 'Project B'. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-b-


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/old-horborn


Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972
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Citation

, C. (1972a, September 03). Project 064. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/project-064


Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972
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Citation

, C. (1972a, July 31). Qualitative research on Project 026. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-026


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild